Business Tackles Health and Wellness

February 13, 2010

First Lady Michelle Obama announced the Let’s Move campaign this week to help tackle the growing epidemic ofchildhood obesity.  Businesses are stepping up to join her efforts, including ARAMARK, Kraft, Burger King, Disney, NBC and Viacom, just to name a few.

The businesses community has been tacking childhood obesity and health and wellness issues for some time, including these noteworthy programs:

Health Care Service Corporation: Since 2006 HCSC has partnered with OrganWiseGuys Community Outreach program to inspire children to follow four rules — “low fat, high fiber, lots of water, exercise!”

Kraft: Kraft’s Pantry program brings delicious, fresh and nutritious food directly to those in need, and along with the National Latino Children’s Institute, Kraft created the first healthy lifestyles program for Latino families, Salsa, Sabor y Salud.

Mattel: With the National Association of Children’s Hospitals and Related Institutions (NAcHRI), Mattel funds the documentation and sharing of best practices by children’s hospitals addressing the issue of rising rates of obesity in children across our nation. Mattel continues to address the issue through Mattel Children’s Hospital UCLA.

Safeway: Safeway’s Wellness Center provides nutrition, fitness, healthy lifestyle, and interactive tools to support individuals to live more healthy lives. Safeway is also dedicated to funding research for breast cancer and prostate cancer, as well as to providing opportunities for people with disabilities.

Time Warner’s Cartoon Network: As a major network reaching children, Cartoon Network developed Rescuing Recess, which is a three-phase on-air, online, and in-school national program to save traditional daily recess.

Companies such as the Campbell’s Soup, Kellogg Company, PepsiCo, Safeway, and others are working with the Healthy Weight Commitment Foundation (HWCF), an initiative dedicated to helping to lower the rate of childhood obesity by 1015.

Companies like these show that business is part of the solution. BCLC will help raise awareness of successful business programs helping to tackle childhood obesity and promote health and wellness throughout the year.

Provide and Prosper: Corporate Citizenship and Competitiveness in the 21st Century, our national conference taking place on May 12-14 in Houston, will have a focus track dedicated to health and wellness.

We will update health and wellness information as it relates to the business sector on our channels including FacebookTwitterJustmeansYouTube, and publications.

Do you know of a corporate health and wellness program that should be listed here? Leave a comment, or email me with details.