2016 Best Environmental Stewardship Finalists

JetBlue Airways

For the aviation industry, the more sustainable and efficient the business processes, the better companies perform economically. JetBlue has committed to re-working its strategy for maximum efficiency through several key steps.

One example of revolutionary upgrades includes investing in NextGen technology to allow planes to fly more direct routes, optimizing flight speeds and improving descent patterns to reduce fuel use. Through these and other technologies, JetBlue saved over 150,000 gallons of fuel in 2015 alone. And, as the company looks to the future, JetBlue plans to announce a biofuel commitment in 2017.


Because water is so critical to the production processes in place at MillerCoors, the company is committed to making water stewardship a high priority. In Texas, the Trinity River Basin is an irreplaceable water source that supplies approximately 40% of the state’s water, including the Fort Worth Brewery. The watershed is under increasing threats from droughts, higher demand, and degraded water quality.

In order to increase the watershed’s future sustainability, MillerCoors has developed a public-private water restoration partnership with local governmental and nonprofit stakeholders, as well as landowners in the area. The partnership supports best management practices, including biomass seeding, prescribed grazing, and more. To date, MillerCoors’ support of the initiative has returned approximately 2.4 billion gallons of quality water to the system.


In the U.S. alone, 1 in 10 purchased goods is returned to the manufacturer, causing the product to lose value and creating excess waste throughout the back-and-forth shipping process. This process, called reverse logistics, often results in the retailer sending the returned products straight to landfills due to damage.

Optoro has developed a software to evaluate the environmental impact of traditional reverse logistics programs and to help retailers sell returned and excess inventory directly to consumers, bypassing landfills. In a pilot partnership with Groupon, the model has so far measured a 60% decrease in waste, a 27% decrease in emissions, and now, over 15% more goods are re-sold to consumers.