With partner Project HOPE, AstraZeneca has committed to responding to the growing prevalence of chronic respiratory disease cases in China. The incidence of asthma and other respiratory diseases has increased nearly 40% over the past five years.
Project HOPE and AstraZeneca has spearheaded the China Alliance for Respiratory Diseases (CARD), an initiative aimed at providing respiratory training for health care professionals across the country. Another key component of CARD is a public awareness campaign, designed to educate Chinese citizens about prevention strategies through creative social media targeting and a mobile app. One example of the success was last year’s Asthma Day, where social media education reached 20 million people.
BD (Becton, Dickinson and Company)
After the 2010 earthquake in Haiti, the Haitian government asked Heart to Heart International (HHI) to assist in improving access to healthcare in the remote country’s Southeast region. One of the biggest challenges for that region was the lack of well-equipped community health workers and laboratory technicians who could provide long-term services to those residents. HHI turned to longtime partner BD in an effort to integrate BD’s long-standing Volunteer Service Trip model into the strategy.
Through monetary contributions and employee pro bono time commitments, BD has worked with HHI to train 126 community health workers and 205 laboratory technicians in the this part of Haiti. The strategic partnership enabled Haitians to get and maintain health care access for years to come.
Health Care Service Corporation
Asthma affects 6.1 million kids nationwide. Beyond the day-to-day maintenance of the chronic illness, poorly controlled asthma can impact a child’s academic performance and can also result in missed work days for parents who must care for a sick child.
Through Health Care Service Corporation (HCSC)’s partnership with the American Lung Association of the Upper Midwest (ALAUM), the two organizations work together to identify clinics treating a large number of pediatric patients with asthma. HCSC and ALAUM then recruit those clinics to take part in a year-long training program that uses an evidence-based model for improving the quality of care delivered to asthma patients. During the program’s first three years, 36,000 health care professionals and parents of children with asthma were engaged through training and awareness efforts.