A Legacy Brand Embracing a Sustainable Future

Tupperware has an important place in history when it comes to the design of durable plastic used for food storage and conservation. At the start of the plastic revolution nearly 75 years ago, Tupperware was a key player in introducing reusable, long lasting plastic in the home. From the start, these designs have been rooted in sustainability – from Earl S. Tupper’s signature seal meant to lock in freshness, to the Eco Water Bottle, meant to keep you hydrated – anywhere, anytime. Because of this history, Tupperware has a natural role in the dialogue to reduce – and eliminate – plastic and food waste. 

That’s why in 2019, Tupperware decided to go back to its roots and extend it’s impact on the issue of food and plastic waste by taking monumental steps to ensure waste reduction at every step of the lifecycle of a Tupperware product. This included looking and analyzing every step of the process, design, manufacturing, distribution, consumption, recycling and recovery. Furthermore, Tupperware agreed that it would use its influence to have a voice in the future needs of a more circular economy. As such, No Time to Waste® was born. No Time to Waste is Tupperware’s vision to increase the longevity of people and planet by significantly reducing the amount of food and single-use plastic waste produced – nurturing a better future for all. 

How Tupperware is Tackling Waste

Tupperware took a strategic approach to how it would tackle waste in its products from the manufacturing floor to consumers’ doorsteps. Looking at this process in a circular lens, the company centered on four key categories in which to increase impact and reduce waste – engage, design, produce and reuse. 

Engage

  • Partnerships: To truly impact the issue of waste, Tupperware knows it can’t do it alone. This is why in 2019 we became a signatory of the Ellen MacArthur Foundation's and UNEP's New Plastics Economy Global Commitment,  and partnered with World Central Kitchen, to help them reduce their single-use waste footprint when providing disaster relief by providing Tupperware® products to serve prepared meals in to those in need.
  • Associates: Tupperware engaged its global associates with challenges to reduce the single-use plastic used at work and at home so that they too are stewards of the environment, by educating them on how to use and get the most out of Tupperware products and running internal awareness campaigns to embrace the No Time to Waste philosophy. 
  • Sales Force: As a direct-to-consumer company, Tupperware’s global Sales Force plays a vital role in helping spread the message of how to use Tupperware products for long-time reusability and explain to new and current consumers how Tupperware is making a difference. 

Design

  • Material Use: Tupperware introduced ECO+ in 2019, a new first-to-market sustainable material. The first product made from this new material line was the Eco Straw – an innovatively designed reusable straw. The Eco Straw was derived from recycled circular polymers made through a process of using mixed single-use plastic waste that was destined for disposal, breaking it down to its molecular level and recreating it into a high-quality food grade plastic. 
  • Product Design: Waste reduction for the end-consumer and product manufacturing play a key role in Tupperware’s R&D process. All Tupperware® brand products are meant to be used again and again, reducing the single-use plastic that is heavily responsible for harming the environment and minimizing the amount of food wasted. 

Produce

  • Operations: Tupperware is reducing waste, increasing renewable energy and limiting the amount of water necessary in operations. Tupperware is also aiming for zero waste to landfill across all manufacturing facilities.
  • Packaging: By 2025, all Tupperware products will be delivered to consumers only in packaging that is compostable or biodegradable.

Reuse

  • Consumption: Tupperware is committed to making products that make it easier for consumers to reduce their own waste by offering single-use plastic alternatives, as well as marketing and communication with Sales Force; Tupperware will continue to drive consumers to use products in this way.
  • Recycling: Tupperware is enhancing its return process so that by 2025, 90% of returned products are recycled and repurposed.

What’s Next

Sustainability and a clear focus on food and plastic waste reduction continue to be an integrated part of Tupperware’s future. In 2021 and beyond, Tupperware will continue to use its strength in innovation and design to support consumer behavior change around waste while producing products in a more recycled and responsible manner. A few highlights: 

Product Innovation

  • Material: Tupperware is expanding the ECO+ line and testing new innovations in the sustainability space like bio-based material. 
  • Design: All Tupperware products will continue to be hyper-focused on combining functional design with environmental stewardship. 

Partnerships 

  • Looking ahead, Tupperware has plans to enhance its partnerships in the areas of circular economy, reusability and packaging waste reduction. 

Enhancing our Goals

  • Tupperware will be reviewing initiatives and goals related to No Time to Waste on an annual basis and evaluate advancement on certain priority goals.  

Cameron Klaus
Senior Director, Global Communications and PR, Tupperware Brands