Time Warner Cable Encourages STEM Engagement
Time Warner Cable launched Connect a Million Minds (CAMM) in November 2009 in an effort to encourage students to take an interest in science, technology, engineering, and mathematics learning opportunities and career ventures. This five-year program serves as a supplement to President Obama’s Educate to Innovate campaign, designed to improve the participation and performance of America’s students in STEM topics.
CAMM was developed in response to the concern that current students are not being sufficiently prepared to take on the demands inherent in a 21st century economy. As America works to remain competitive with countries such as Japan, Finland and South Korea, it cannot afford to remain rated 25th in math and 17th in science among 34 developed nations. As technology constantly evolves and discoveries in science and medicine develop at an astronomical rate, the next generation needs to be prepared to comprehend complex topics and, in turn, develop the next great innovation.
CAMM’s primary goal is to connect students to local opportunities that will allow them to explore STEM topics. Within the “Connectory,” students can enter their zip code and discover nearby afterschool projects, summer programs, and other academic programs in fun, but important topics such as flight development, environmental science, mechanical toymaking, and engineering. Organizations can also post descriptions of their successful programs and initiatives to “The Wall,” fostering a sense of community on the website and a forum to share ideas among like-minded reformers.
Time Warner Cable hopes that Connect a Million Minds will help stir urgency among the education community to encourage students to enjoy STEM topics in school, learn critical thinking skills, and eventually pursue STEM careers when they graduate.