Quick Links

Welcome to the Untapped Potential Partner Toolkit! This toolkit provides essential resources to help you share and promote the U.S. Chamber Foundation’s Untapped Potential reports. Whether you're communicating with partners, posting on social media, or featuring the work in a newsletter, these materials will ensure consistency in messaging and brand alignment.

Table of Contents

  • Key Messaging
  • Branding + Graphics
  • Social Media
  • Email + Newsletter
  • Press + Media

About Untapped Potential

Untapped Potential is a national initiative from the U.S. Chamber of Commerce Foundation that explores the hidden cost of childcare challenges on the U.S. workforce and economy. By quantifying the economic impact of breakdowns in childcare, the initiative provides data-driven insights and solutions to help businesses, policymakers, and communities better support working parents and unlock workforce participation. Through research, data tools, and partnerships with state and local chambers, the initiative helps identify barriers and opportunities to strengthen childcare systems and boost economic competitiveness.

Key components include:

  • State- and city-level economic impact reports
  • Employer-focused solutions and case studies
  • Workforce participation data analysis
  • Events and convenings with business leaders and policymakers

Branding + Graphics

Use these branded materials to help promote Untapped Potential across your platforms. All assets follow the U.S. Chamber of Commerce Foundation’s brand guidelines.

Need help? Contact Joseph Davis for brand-related questions or customization needs.

Social Media

Share the message! Use these sample posts to raise awareness of childcare's economic impact and highlight the work your organization is doing to address it. Don’t forget to tag us!

Follow and Tag:

U.S. Chamber of Commerce Foundation: @USCCFoundation on LinkedIn, X, Facebook, and Instagram

Sample Copy

For Chambers and Partners
📢 Just released: New data from [@USCCFoundation/@chamber] shows our state is losing [$X] annually due to childcare breakdowns. We’re proud to partner on solutions that unlock workforce participation and strengthen our economy. Learn more: [Link]

For Employers
When working parents lose access to childcare, everyone pays the price. Proud to join the conversation around childcare as a business issue—not just a family one. Explore the #UntappedPotential: [Link] [@USCCFoundation]

For Events and Reports
Childcare isn’t just a family issue—it’s an economic issue. [@USCCFoundation/@chamber]’s #UntappedPotential report highlights the cost of inaction and offers a roadmap forward. Download the report for [State/City] here: [Link]

Email + Newsletter

Subject Line Options:

  • How Childcare Breakdowns Impact Our Economy
  • New Data on Workforce Participation & Childcare
  • [Org Name] Collaborates on Untapped Potential Report

Sample Copy

Header: Unlocking Workforce Potential by Supporting Working Parents

[Org Name] is proud to share new research with the U.S. Chamber of Commerce Foundation on [state/region]’s Untapped Potential, showing how breakdowns in childcare are holding back our workforce and economy.

We’re seeing an estimated [$X] annual economic loss due to insufficient childcare access. Together with business leaders and policymakers, we’re exploring real solutions to unlock talent, boost participation, and support working families.

[Optional: Include a quote or story from a local employer or parent.]

🔗 Read the full report: [Link]

Press + Media

Media engagement is a key part of raising awareness. You can adapt these materials for local use.

Included:

  • Press Release Template

Press Release Template

[City/State] Report Reveals Millions Lost Annually Due to Childcare BreakdownsNew Research Underscores Need for Business-Led Solutions

[City, State] — A new report from the U.S. Chamber of Commerce Foundation/Chamber highlights how childcare challenges are costing the [State] economy an estimated [$X] annually.

The findings are part of the Untapped Potential series, which quantifies how breakdowns in childcare access impact workforce participation and business productivity.

[Insert quote from local chamber or employer representative] “Childcare is not just a family issue—it’s a business issue,” said [Name, Title]. “Solving these challenges is key to unlocking talent and supporting our economic growth.”

The report includes state-specific data on absenteeism, turnover, and workforce reduction caused by unreliable childcare. It also outlines actionable strategies for employers and policymakers to support working parents and stabilize the childcare sector.

The U.S. Chamber of Commerce Foundation continues to partner with chambers of commerce, business leaders, and community organizations nationwide to address the childcare crisis through innovative, data-informed solutions.

To access the full report or learn more about Untapped Potential, visit [Link].

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Contacts