Companies are working harder than ever to create positive brand associations and make their values clear to consumers.
Many of us are aware of the benefits of adding berries, spinach, olive oil, and garlic to our diets—in addition to being delicious, these ‘superfoods’ can help us avoid illness and improve well-being. What if such a thing existed for the workplace as well?
Several years ago when my wife’s parents were moving homes, they found an old notebook. It contained meticulous handwritten records of swimming races from the 1980s. In towns across the state of Indiana, over many years, my wife and her three sisters swam hundreds of races.