Streaming Piracy – Like Alice’s Restaurant Massacree, It’s a Movement

September 6, 2017

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Streaming
© Wikimedia Commons
Super Bowl 51 in February was viewed by millions of people, many of whom watched via an illegal stream.

Takeaways

The recent bout between Floyd Mayweather and Conor McGregor had more than 100 million illegal views.
Nano-piracy is of increasing concern due to advancements in content distribution.
VFT Solutions is a technology company that was created in 2010 in recognition of the fact that content distribution and consumption was inevitably moving away from “traditional” platforms such as cable and satellite television and rapidly migrating to online platforms. Originally online piracy was limited to file-sharing, torrents and other highly technical methods to share and view content illegally. Next came a wave of live, online streamed content, such as sports and movies, from a few centralized streaming websites that were viewed by millions. You may recognize some of the big names such as firstrowsports.eu, stream2watch.me and adthe.ru. 
 
Fast forward to March 26, 2015, and the launch of Periscope and Meerkat hailed a new age of illegal content distribution and consumption we call Nano-Piracy. Nano-Piracy is defined as “using or taking either live or recorded proprietary content and capturing it by using a connected device, like a phone, a tablet or a computer, and then using a live-stream app such as Facebook Live, YouTube Live, and Periscope to stream either peer-to-peer, one-to-one, or peer to millions. Recognizing this change away from centralized, online piracy from a few source sites, we built proprietary technology to monitor, identify, document and even insert messaging into these NexGen pirate streams.
 
As of August 2017, we have sampled 200,000 streams of proprietary (for pay) content being illegally streamed and even more astonishingly being viewed by 3.14 Billion viewers globally.  That’s an average viewership of over 15,000 per stream. As the great Arlo Guthrie wrote in his timeless song Alice’s Restaurant: 
“And can you, can you imagine fifty people a day, I said, Fifty people a day walking in singin' a bar of Alice's Restaurant and Walking out. And friends they may thinks it's a movement. And that's what it is, the Alice's Restaurant Anti-Massacree Movement.” 
 
Well folks that’s what we are facing today when it comes to Nano-Piracy, it’s a movement. One that has its origins in illegal activity but that has grown exponentially into an undeniable force that must be understood and adopted by content creators, sports leagues, athletes, artists and broadcasters. The recent Mayweather/McGregor Pay-Per-View demonstrated the power of social media as a content delivery system with more than 100 million illegal viewers on Facebook Live, YouTube Live, and Periscope. Nano-Piracy is not the only issue. Some of the major, legal streaming sites had technical difficulties, which is cause for concern and proof positive of the power and popularity of streaming. 
 
Please join me at SPORTS FORWARD in Washington, D.C. on September 28, 2017, where we will discuss, explore and share ideas about the challenges and the opportunities presented by this new medium.