Food Truck Nation
With their clever dishes and savvy social media, food trucks have emerged as important vehicles for economic opportunity and growth jump-starting a $2 billion-plus industry in cities across America.
America’s modern founding as a food truck nation began in 2008 with the late-night cravings of a couple of Los Angeles-based entrepreneurs for Korean-style meat in Mexican tacos. Kogi Korean BBQ would soon gross $2 million in sales in its first year.
Mobile vending has been a part of the American culinary landscape for well over a century—"lunch wagons," or "taco trucks," took off after World War II as they followed the growth of suburbs to places where restaurants were rare.
But Kogi’s early successes spawned gourmet imitators of an altogether different breed.
A Comprehensive Study
- Food Truck Nation is the most comprehensive study ever conducted on local food truck regulations, providing useful information and national benchmarking for public and private sector leaders to understand and improve their local business environments for this dynamic sector of the economy.
- Our report combines data published by cities and counties with survey responses from 288 food truck owners and operators to create an index that compares regulatory requirements, restrictions, and associated financial obligations for opening and operating a food truck in 20 American cities.
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