These Two Companies Will be Ready When Disaster Strikes
In October 2012, over 1,000 Airbnb hosts in New York opened their doors for those left stranded by Hurricane Sandy. Inspired by this outpouring of support, Airbnb’s engineers created a tool that makes it easy for Airbnb hosts to provide space to people in need when disasters strike. Survivors and relief workers around the world have benefited from this service. Airbnb works with city governments and relief organizations around the world to partner on this initiative. Over the last year, Airbnb has expanded the program by providing travel credits to relief organizations to allow relief workers to find free accommodations even when the tool is not activated in places like South Carolina after the recent flooding and the Island of Dominica after Tropical Storm Erika.
This innovative solution exemplifies how companies are taking a leadership role in preparing themselves and their communities for disasters and offering their unique assets in relief and recovery.
We highlighted stories like these at a reception last week in New Orleans in conjunction with FEMA and U.S. NorthCom’s annual Public-Private Partnerships Conference. The conference’s prevailing theme was that disaster preparedness, relief, and recovery work is most effective when businesses, government, and nonprofits work together.
Grainger’s partnership with the American Red Cross and the Ready When the Time Comes program is another example of an innovative partnership making a difference. More than 1,550 Grainger team members have been trained as Red Cross volunteers. In the event of a disaster, these volunteers serve as a community-based volunteer force when disaster strikes.
The Corporate Citizenship Center is a resource for showcasing innovative ways companies are making a difference before and after disasters. For more information, contact Gerald McSwiggan.