In the face of an increasingly competitive global economy, building a highly skilled workforce is more important than ever. American business depends on a strong workforce, now and in the future, to compete and succeed globally. The ability to recruit and retain top talent is of paramount importance.  Our education system is falling short in preparing students to succeed. Business leaders understand the importance of a well-educated workforce to support a strong economy. What is less discussed is the underestimated phase of education and human development: early childhood education, years 0-8.

Childcare is key to solving this two-generation workforce challenge.

For American business, advancing high-quality childcare is a winning proposition and a wise investment in America's future. Our goal is to educate and encourage business to make this wise investment.

If you are interested in becoming involved with or sponsoring our work, please contact

Economic Impact of Childcare Breakdowns

The Untapped Potential economic impact reports examine the impact of childcare issues on working parents, business, and the state economies in Idaho, Iowa, Mississippi, and Pennsylvania. These four states learned that they each lose an average of $1 billion annually due to breakdowns in childcare that result in working parents voluntarily leaving the workforce and postponing continuing educational opportunities. The Untapped Potential reports explore each state’s childcare challenges, how business and policy makers can be a part of solving them, and the voices behind the numbers – stories of working parents in each state struggling to get the care they need. 

Read the Reports

Making the Business Case with Data

The path to success in the education system starts with a solid foundation constructed in the first years of life. Armed with the data, tools, and resources you need for each critical age group (age 0-3, age 3-5, age 5-8), use this interactive infographic to make the business case for investment.

View the Infographic

Leading the Way Toolkit

As a part of our initiative, we produced a toolkit called Leading the Way: A Guide for Business Engagement in Early Education, which provides resources to enable the business community to advance access to high-quality, affordable childcare to support employees, the broader community, and the country. This includes:

  • Key facts and an elevator speech on childcare
  • A tactical guide with tangible ways that the business community can make an impact
  • Case studies that illustrate best practices and lessons learned for how to engage.

Our report, Workforce of Today, Workforce of Tomorrow: The Business Case for High-Quality Education, explores the under-recognized role of high-quality childcare in the education and workforce pipeline. This report, and the initiatives that have followed its release, stress the importance of high-quality education from an early age to support the development of the workforce of tomorrow, and the parents and guardians trying to provide that education while contributing to the workforce of today.

Specifically, the report outlines 10 things that the business community can do to advance access to high-quality childcare.

Business Case for High-Quality Childcare

The U.S. is facing a gap between the skills employers are looking for and those produced by the education system. The foundation for skill development is laid in the earliest years, and this infographic shows the value of investing in high-quality early education and care.

Working Parents Look to Employers for Reform

The business community has a unique opportunity to lead the way in implementing family policies that support their employees and make economic sense for the business' bottom line. We surveyed working parents to determine the best path forward.