New Survey Shows Americans Place Premium on Business Ethics When Choosing an Employer  

December 1, 2017

WASHINGTON, D.C. The U.S. Chamber of Commerce Foundation today released survey findings highlighting the public perception of businesses. The survey, conducted by Morning Consult, found that while MBA students value a corporation’s image, profits, and business strategy they place far greater importance on its ethics. Both MBA students and the general population said business ethics are the most important factor in determining whether to work for a company.

“Businesses of all sizes are a powerful force for good in American society, creating jobs and promoting ethical standards in their communities. As business advocates, we must use these findings to highlight the important role workers and job creators have in setting high standards and being leaders across the country,” said Carolyn Cawley, president of the U.S. Chamber of Commerce Foundation.

As part of a broader effort, the Foundation, in partnership with FedEx Freight, challenged the nation’s top business students to examine the public perception of business and recommend ways to reinforce the message that business plays a crucial role in our society. More than 100 teams from 42 business schools responded, and four teams emerged with the most sophisticated and insightful proposals. These four teams will present their solutions on December 1, 2017, at a live MBA Case Competition in Washington DC. The winning team will be selected by a panel of judges.

“This case competition is an important opportunity for future business leaders to explore ways in which companies can better demonstrate their drive to do well while also doing good and how that success powers progress and opportunity for everyone,” continued Cawley.

Survey Methodology

Morning Consult conducted two surveys on behalf of the U.S. Chamber of Commerce Foundation. The first was an online survey of 600 MBA students from September 13 – 29, 2017. Results from the full survey have a margin of error of +/- 4%. The second was an online survey of 2,203 adults from September 14 – 17, 2017. Results from the full survey have a margin of error of +/- 2%.