Challenges

Access, Worker Issues

Location

Nationwide

Stakeholders

Businesses

Beneficiaries

Parents, Children

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Overview

Dow Chemical addresses childcare challenges with a two-part strategy, combining a Dependent Care Flexible Spending Account (DCFSA) for employee pre-tax savings on expenses with a direct Childcare Assistance Program.

Key Impact Metrics

  • 19K
    North American employees eligible
  • $1.5K
    contribution per employee to a dependent care flexible savings account
  • 200K+
    childcare programs offered by TOOTRiS across the country

Problem

The primary problem Dow's initiatives address is the significant financial burden of childcare, which directly impacts employee financial well-being, focus, and retention. The foundational Dependent Care FSA was created to make care more affordable by providing employees with a substantial tax advantage. However, the post-pandemic landscape intensified this issue into a crisis of access and availability, not just cost. Faced with heightened employee burnout and fierce competition for talent in a market where robust family support became a key differentiator, Dow recognized that a passive tax-saving tool was insufficient. The newer, more direct Childcare Assistance Program was therefore implemented as a strategic response to provide immediate financial relief, helping Dow attract and retain the skilled workforce needed to compete effectively.

Solution

Dow Chemical employs a two-part initiative to address childcare costs and accessibility. The foundational program is a Dependent Care Flexible Spending Account (DCFSA), which allows employees to set aside up to $5,000 of their own income pre-tax, generating significant tax savings on their care expenses. To provide more immediate support, Dow also launched a direct Childcare Assistance Program. This newer initiative offers a financial subsidy from the company to eligible employees, directly offsetting high childcare costs. This program is further enhanced by partnerships with caregiver organizations like TOOTRis, which provide employees with resources to find and vet reliable childcare options. Together, the initiatives create a comprehensive support system, blending employee-managed tax advantages with direct company-funded financial and logistical aid to meet the modern challenges of caregiving.

Results

  • Beneficiary Impact19,000 employees given eligibility for the program. A robust suite of online tools, help, and over 200,000 childcare programs are offered by TOOTRiS and Cariloop
  • Employee Impact$1,500 stipend provided for child and family care needs

Replication Tips

  • Start by assessing employee needs through surveys or focus groups to understand specific childcare challenges. Partner with established childcare platforms or providers to offer flexible, accessible solutions. Structure financial assistance based on employee income or job grade to ensure equitable support. Communicate the program clearly and provide easy access to resources and enrollment information. Regularly gather feedback and measure program impact to refine offerings and maximize employee benefits.

Suggested Implementation Timeline

~5-10 months

Sources