Mattel’s Childcare Center: 30 Years Running

Challenges

Access, Worker Issues

Location

California

Stakeholders

Businesses

Beneficiaries

Parents, Children

Overview

Mattel’s headquarters in El Segundo, California, has hosted an on-site childcare center for 30 years, providing high-quality care for infants through pre-K children.

Key Impact Metrics

100%
of parents using Mattel’s center reported reduced stress
91%
of users are satisfied with the education their children receive at the center

Problem

When Mattel launched the center in 1993, affordable, quality childcare was scarce. Working parents struggled with stress and distraction due to unreliable care options. Childcare costs averaged $10,400 per year in 1993, consuming close to 20% of median household income in the area. Mattel recognized the benefits of on-site childcare as part of our commitment to investing in employee well-being and supporting the needs of parents.

Solution

Mattel built an on-site childcare facility in 1993 and partnered with Bright Horizons to provide staff and administrative support. The center offers full-time, part-time, and drop-in care for children six weeks to five years old, accommodating employees’ schedules. Mattel heavily subsidizes childcare costs. Mattel’s leadership frames the childcare center not just as a retention tool but as “the right thing to do” regarding care for its employees.

Results

Beneficiary Impact230 employees utilize the center
Employee Impact100% of parents who used felt more secure and able to focus on their jobs
Financial Results~425% return on investment in reduced turnover and increased productivity, among other measures

Replication Tips

Partner with experts: Mattel partnered with Bright Horizons for professional management.
Demonstrate commitment: Frame childcare support as an investment in employee well-being, not just a perk. Mattel’s Chief People Officer emphasizes it as part of a “commitment to investing in our parent workforce,” which builds loyalty.
Leverage feedback: Regularly survey users. Mattel gathered data (stress reduction, satisfaction rates) to validate impact.