Challenges
Access, Worker Issues
Location
Michigan
Stakeholders
Businesses
Beneficiaries
Parents, Children
Overview
Whirlpool Corporation, a multinational electronics manufacturer headquartered in Benton Harbor, Michigan, opened an on-site childcare center called “The Eddy” in 2021 to support its employees and address the local childcare shortage.
Key Impact Metrics
-
80
children enrolled after launch
-
25
jobs created
Problem
Benton Harbor is a small city in southwest Michigan that had very limited childcare capacity relative to need. This scarcity made it difficult for working parents, including Whirlpool employees, to find reliable, affordable, and high-quality childcare options. Whirlpool recognized that childcare barriers were affecting employee satisfaction and retention.
Solution
Whirlpool partnered with KinderCare Education to develop The Eddy, an $8 million employer-sponsored child development center on its global headquarters campus. The facility was designed to be high-quality and conveniently located for employees. Whirlpool provides a subsidy to reduce tuition for employees; while parents still pay, the cost is lower than the market rate for similar quality. The center also aligns with Whirlpool’s commitment to community development and diversity, enabling more women to remain in the workforce and setting a model for other local businesses.
Results
- Beneficiary Impact100 children enrolled
- Employee ImpactApproximately 25 jobs created
- Financial Results$8 million invested
Replication Tips
- Assess local needs and partner accordingly: Whirlpool’s solution was tailored to a small town where they are the major employer.
- Bring in experts for design and operation: Whirlpool used KinderCare, which ensured the center was well-run and met accreditation standards.
Suggested Implementation Timeline
~12-15 months
