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If you think about it, for the most part at least, our economy and the way we make and use goods tends to follow a rather linear process. Natural resources are extracted from the ground, turned into products, used by consumers, and thrown away.
The concept of circular economy—a regenerative business model where resources are in use as long as possible, in contrast to the current linear “take-use-dispose” model—is becoming a bigger part of the sustainability conversation.
Optoro is a technology company that is transforming the way retailers process and sell returned and excess inventory.
Resource reuse makes such a big impression today because our natural resources are becoming noticeably scarce. But we now have the technology to sustain them. Water is a great example, and a lush county in New York State is using circular thinking to solve potential climate issues.