Sierra Nevada Brewing Company brewed Resilience Butte County Proud IPA to benefit those affected by the Camp Fire in Northern California. Then they asked every brewery in America to do the same.
The concept of the fundraiser is: Sierra Nevada created the recipe, suppliers donated the ingredients, local brewers make the beer, and 100 percent of sales go to the victims via the Sierra Nevada Camp Fire Relief Fund. As of 11/30/2018 there were more than 1,200 participating breweries.