Allbirds has pledged to donate thousands of pairs of its Wool Runners to individuals in the U.S. working in the health-care community during the coronavirus crisis. Those interested can reach out to the company by emailing firstname.lastname@example.org to place an order for a complementary pair.
So far, it has given $500,000 worth of shoes to health-care workers. And, beginning on March 24, and while supplies last, it’s extending the program even further with a buy-one-give-one option. For anyone buying a pair of Allbirds in the U.S., the brand will split the cost of donating a pair of Wool Runners or alternatively, shoppers can donate a pair directly to themselves.