Thryv has developed Thryv Adapt, a “pay what you can afford” version of their productivity and collaboration platform specifically for small businesses during the COVID-19 pandemic. The Thryv Small Business Foundation has also launched a Small Business COVID-19 Grant Program to award immediate grants to struggling small businesses. And, Thryv has partnered with the SBDC to conduct research on the impact that COVID-19 is having on small businesses. This research (updated regularly) is helping to drive and inform new measures to assist small businesses throughout this crisis and beyond.