As coronavirus concerns have led consumers to stock up on pantry essentials, Vita Coco has seen an unexpected sales surge for its coconut water. Vita Coco is now investing $1 Million of its incremental profits into the resources that need it most.
Vita Coco will donate $1 million collectively to Feeding America and No Kid Hungry to support families, children and seniors in the most vulnerable communities affected by the coronavirus outbreak. The first donation of $500,000 will be made across both organizations to include support of their COVID-19 Response Funds.