Nationwide and Red Cross: Partners in Crisis

The Nationwide Foundation has partnered with the American Red Cross to support Disaster Services and Biomedical Services for more than 25 years. Most recently, the Foundation awarded the American Red Cross $1.7 million to support local and national disaster preparedness and response and to fund three new blood collection vehicles. 

This partnership helps local Red Cross chapters prepare for and respond to disasters and assist communities in getting back on their feet.  Most recently, the Foundation awarded the American Red Cross $1.7 million to support local and national disaster preparedness and response and to fund three new blood collection vehicles. 

The Foundation’s support of 15 chapters across the U.S. bolsters the core mission of Red Cross disaster services at the local level, such as providing essential staff and volunteer training, securing essential emergency supplies for disaster response, and providing direct emergency assistance to families and individuals affected by disasters.  The Foundation also provides additional financial support to the Red Cross during times of disaster. 

The benefits of Nationwide’s support are measured by the number of families assisted annually by the chapters and by the amount of financial assistance and services received by families following a disaster.  In 2008, the Foundation enabled the Red Cross to respond to more than 1,500 local community disasters and assist more than 1,800 families who were affected by them. The Foundation also supported the Red Cross’s response to 11 large-scale disasters last year, including all of the storms during the very active 2008 hurricane season. 

In addition to supporting Red Cross Disaster Services, Nationwide’s executive leadership lends time and expertise by serving on numerous chapter boards. Employees generously donate blood to help the Red Cross maintain a sufficient supply, as well.

One of the most efficient ways of collecting units of blood is via Self-Contained Units (SCUs), also known as blood mobiles. 80% of the nation’s blood supply comes from blood donations made at mobile units, including SCUs and organization-sponsored blood drives, such as those sponsored by Nationwide.  

Blood donors give approximately 5.1 million units at blood mobile donation sites annually, versus the 1.3 million units that are donated annually at fixed sites.  More than 500 Red Cross blood mobile drives take place across the nation every day.  With the Foundation’s recent grant to support three new SCUs, the American Red Cross is able to collect 12,000 – 18,000 units of blood each year. With one unit of blood having the potential to save three lives, Nationwide is helping the Red Cross to save at least 36,000 lives across the United States each year.

Nationwide’s headquarters in Columbus, Ohio, is home to the first American Red Cross corporate on-site blood collection center. Community members and Nationwide employees can donate blood right in their building any time during the week. Nationwide’s employees supply approximately 9.5% of Franklin County’s blood supply. In addition to the blood collection center, Nationwide hosts blood drives at 17 of its field offices.