Amy Ruth

Amy Ruth
Chief Human Resource Officer, Florida Blue

Amy Ruth is Florida Blue’s Chief Human Resource Officer and a member of the Enterprise Executive Management Team. In this role, Ruth brings her extensive knowledge of human capital development and talent management to provide executive leadership for the company’s human resources, diversity and inclusion, corporate services and strategic facilities.

Prior to joining Florida Blue in 2014, Ruth was the president of Incepture, a subsidiary of Florida Blue focused on professional staffing and printing solutions. As President, she was responsible for the strategic direction and successful execution of the company’s objectives. That effort led to the successful divestiture of Incepture’s staffing business at the end of 2014.  Under Ruth’s operational and human resource leadership, Incepture was recognized by Florida Trend magazine as one of the “Best Companies to Work For” in 2011 and 2012. Prior to her tenure at Incepture, she served in various leadership roles with a variety of organizations including TriServ Alliance, InterContinental Hotels Group, Towers Watson and SunTrust Banks, Inc.

Ruth has been active in community and professional organizations across Northeast Florida. She currently serves on the Board of Directors for GuideWell Source, Inc. and is the chair of the Personnel & Compensation Committee. She is the immediate past Chair for the Jacksonville Speech and Hearing Center and has served on the Board since 2013. She is the 2018-2019 LUNG FORCE Chair in Jacksonville. She is also a proud member of the Equality Means Business Advisory Board and provides support for the Mali Vai Washington Youth Foundation and the American Heart Association. She was recognized by the Jacksonville Business Journal in 2012 as an “Ultimate HR Executive” and again in 2014 as one of Northeast Florida’s “Women of Influence.” In 2017, she was honored by the Girl Scouts of Gateway Council as a “Woman of Distinction.” In 2018, Ruth was honored to accept the 2018 Florida Business for Equality Award on behalf of Florida Blue.

Ruth holds a Bachelor of Business Administration in Marketing from Kennesaw State University in Marietta, Georgia and completed the Advanced Human Resource Executive program at Michigan Ross in 2017.

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