Kern Egan

Kern Egan
President of Consulting, Americas, Legardére Sports and Entertainment

Kern Egan is head of Lagardère Sports and Entertainment’s brand partnership practice. Lagardère’s client portfolio includes Bridgestone, Citi, EA Sports, Heineken, MetLife, T-Mobile/MetroPCS, and ZTE, among others.

Before joining Lagardère in 2014, Kern was founder and principal of Haymaker, one of the country’s fastest-growing partnership and property marketing agencies, and a network company of The Richards Group.

He began his career in management consulting with Arthur Anderson LLP, working with multinationals in the areas of corporate finance, loss recovery, and litigation consulting. From there, Kern moved to an Omnicom agency, where he handled sponsorship initiatives for the likes of McDonald’s and Motorola.

Next stop was a start-up – he cofounded EEPEX, a technology practice designed to create transparency and efficiencies in the public procurement process – and currently sits on the board of directors.

He joined The Richards Group in 2003, leading the Motel 6 marketing efforts – named by Advertising Age one of the top 100 Campaigns of the Century – and, in short order, founding Haymaker. Haymaker worked with brands including Advance Auto Parts, Bridgestone/Firestone, Farmers Insurance, Gander Mountain, H-E-B, Hyundai, Nike, Ram Trucks, Russell Athletic, The Salvation Army, and T.G.I. Friday’s.

On behalf of these world-class brands including Bridgestone, Hyundai, Nike, and Ram Trucks – Haymaker worked with sports properties from MLB, NFL, NHL, PGA TOUR, and UFC to celebrities including the likes of Troy Aikman, Fred Couples, Brandt Snedeker, Tim Duncan, Steve Nash, and Deion Sanders.

Kern was named a Forty Under 40 honoree by both the SportsBusiness Journal and Dallas Business Journal, serves on the SMU Athletic Forum's Board of Directors, and is chairman and co-founder of the Heart of Dallas and the Heart of Dallas Bowl. 

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