Brenda joined Keep America Beautiful (KAB) in Fall of 2010 to enhance the organization’s efforts to improve recycling – specifically how to engage and motivate individuals to recycle the right materials. In her role to grow the reach and impact of KAB’s recycling initiatives, she is responsible for strategic planning, research, and program design and implementation building from KAB’s behavior change system.
Prior to joining KAB, Brenda served as the Vice President of Corporate Affairs and Communications for Novelis - a global aluminum rolling and recycling company. Brenda has worked on various environmental issues both in the public and private sectors, starting her career working for the U.S. House of Representatives, Energy and Environment Small Business Committee.
Brenda also serves on the Board of Directors of the Sustainable Electronics Recycling International – whose mission it is to promote environmentally responsible reuse and recycling practices throughout the electronics sector; the Aluminium Stewardship Initiative, and the Social Marketing Quarterly Editorial Board.