Catalina Garcia is the Director of Communications and Sustainable Development for SABMiller Latin America, where she is responsible for implementing social responsibility programs, leveraging the sustainability agenda in social and environmental dimensions, and executing global communications strategies that drive corporate success. Ms. Garcia has spearheaded signature programs such as the “4e, Path to Progress” program, a $23 million commitment to help small retailers (mom and pop shopkeepers) to enhance their business and interpersonal skills, as well as their leadership potential in order to make their business grow and help them to improve their business environment. Currently in seven countries of SABMiller Latin America, the program has become a corporate model that is being replicated in Africa and Europe. Moreover, the program placed SABMiller for the first time on Fortune’s magazine list of “The Top 50 Companies Changing the World”.
In addition to sustainability programs management, Catalina leads SABMiller´s Latin America work on communications and public relations, where she sustains the alignment of the external and internal communications ensuring a real sense of community across the subsidiaries and functions in the region. She also oversees the regional ethics compliance, promoting the ethics mandates across the businesses. Furthermore, her knowledge has launched her to be keynote speaker and panelist at different forums such as: the World Forum Lille-France, the SROI (Social Return of Investment) Network Conference Milan, Shared Value Leadership Summit, Global Partnerships Week, USCCF (US Chamber of Commerce Foundation) Women´s Path to Empowerment series, the Symposium on Inclusive Growth at Harvard University, among others.
Prior to joining the SABMiller Latin America Hub Office, Ms. Garcia was the Director of Bavaria (SABMiller subsidiary in Colombia) Foundation, accountable for guiding and empowering entrepreneurs to create both social impact and business value. In 2007 she joined Cerrejon, a Coal Mine in Colombia owned by BHP Billiton, Anglo American and Xstrata as Director of Communications and Public Affairs. She also held positions in marketing at Dow Chemical, in sales and corporate social responsibility at IBM, and was the Managing Director at Llorente & Cuenca, a communications multinational consultancy firm. Catalina holds a B.S. in Industrial Engineering from Javeriana University, a degree in Management from Inalde Colombia, and a degree in Government Affairs from Los Andes University. In addition, Ms. Garcia served as a member of many global boards such as: IBM Women´s Diversity Network Group, Women´s for Colombia Foundation, Inversor Impact Investing Fund, CCRE (Colombian Center for Social Responsibility) and United Way Colombia.