Jeff Buchan serves as Associate Manager of Global Industry Relations for Google Inc., where his focus is aligning the company's business objectives with industry and government policy. As part of his role, Jeff is responsible for partnering with key industry associations to address the issues most relevant to Google and to the advertising and tech industries. At Google, he has also worked on the GeoCommerce Team, working with small businesses to drive online growth and increase their digital presence.
Prior to joining Google, Jeff worked at Ogilvy & Mather on the IBM business, where he planned and executed digital and traditional marketing campaigns. He was instrumental in rolling out the IBM Smarter Planet ad campaign across various software groups in North America. Prior to joining Ogilvy, Jeff worked at Merrill Lynch in the Consumer Products Group of the Investment Banking Division.
Jeff has served on the judging committee for the Direct Marketing Association’s Innovation Awards, The Advertising Research Foundation’s David Ogilvy Awards and the Word of Mouth Marketing Association’s WOMMY Awards. He also sits on Google’s NYC Community Affairs committee, where he focuses on local business and community engagement. Jeff currently serves on the Board of Directors for the Manhattan Chamber of Commerce, the Board of Directors for the Advertising Research Foundation and was the recipient of a Great Mind Award from the ARF in 2014.
Jeff graduated Cum Laude from Duke University, with a BA in Political Science. He is currently pursuing his MBA at the NYU Stern School of Business. Jeff is based in New York City.